Mumbai, Aug 22 IANS | 1 month ago

Play It Interactive, a Canada-based mobile gaming start-up, will invest $1.1 million (Rs.6.6 crore) to drive its business and product development in India.


"This round of financing will allow Play It Interactive to build on opportunities in India and surrounding countries," said Cory Cleveland, president and co-founder of Play It Interactive

"We are excited about our traction and early success in the Indian market," Cleveland noted.

Play It Interactive that delivers a connected gaming experience to both users on feature phones and Android devices will open its head office in Mumbai and recruit local talent to enhance and localise its product offering, as well as manage local partnerships, a company statement said.

The mobile content platform first piloted its engagement platform for an Indian audience via a Fantasy Football app, to coincide with the FIFA World Cup.

"During the event (FIFA World Cup) Play It saw over 500,000 users, with an average user session time of over 14 minutes. These early indications point to tremendous engagement potential of our platform in the Indian market," Ray Newal, international head of the start-up noted.

Newal had earlier founded Jigsee, a bandwidth efficient mobile streaming platform for media companies in the Indian market.

"Play It is designed to engage a wide audience of sports fans in India by enabling immersive experiences, that are accessible to mobile subscribers at the lowest price point possible," Newal added.

(Posted on 22-08-2014)

Share This Page:


Post your comments


Information on States of India:

Andaman Nicobar | Andhra Pradesh | Assam | Bihar | Chandigarh | Chhattisgarh | Dadar Nagar Haveli | Daman Diu | Delhi | Goa | Gujarat | Haryana | Himachal Pradesh | Jammu Kashmir | Jharkhand | Karnataka | Kerala | Lakshadweep | Madhya Pradesh | Maharashtra | Manipur | Meghalaya | Mizoram | Nagaland | Orissa | Pondicherry | Punjab | Rajasthan | Sikkim | Tamil Nadu | Tripura | Uttar Pradesh | Uttaranchal | West Bengal

INDIA REGIONAL MAPS:

Andhra Pradesh Travel Map | Bihar Travel Map | Goa Travel Map | Gujarat Travel Map | Haryana Travel Map | Himachal Pradesh Map | Karnataka Travel Map | Kerala Travel Map | Maharashtra Travel Map | Punjab Travel Map | Rajasthan Travel Map | Sikkim Travel Map | Tamil Nadu Travel Map | Uttar Pradesh Travel Map | West Bengal Travel Map |

MORE MAPS OF INDIA:

Airports of India | Districts of India | India Pilgrim Centers | Tourism Map of India | National Highways in India | India Railway Routes |

INDIA CITY MAPS:

Ahmadabad | Bangalore | Chennai | Coimbatore | Delhi | Hyderabad/Secunderabad | Kochi | Kolkata | Mumbai | Pondicherry | Pune | Surat |

KERALA TRAVEL MAPS:

Alappuzha | Ernakulam | Idukki | Kannur | Kasaragod | Kollam | Kottayam | Kozhikode | Malappuram | Palakkad | Pathanamthitta | Thiruvananthapuram | Thrissur | Wayanad |