Internet-savvy mums trust each other over marketing choices
A new study has suggested that mothers who are active on internet trust other mothers and also influence their buying habits.
Dr Rebecca English from Queensland University of Technology and marketing expert Dr Raechel Johns from the University of Canberra said that word-of-mouth in mothers' groups and communities had fast become a major influence in mothers' buying habits.
Dr.English said that study found that mothers trusted mothers and those mothers tend to trust the opinions of other mothers when they recommended a product.
She asserted that recommendations from other mothers were more powerful than any other structured promotions and the study found the effect was strongest among mothers with the same number of children who were the same ages.
Dr. English added that organic promotion, for example using free product trials by well-connected or influential mums, was one way to tap into this market.
The study was published in the International Journal of Web Based Communities.
(Posted on 21-08-2014)
Information on States of India:
Andaman Nicobar | Andhra Pradesh | Arunachal Pradesh | Assam | Bihar | Chandigarh | Chhattisgarh | Dadar Nagar Haveli | Daman Diu | Delhi | Goa | Gujarat | Haryana | Himachal Pradesh | Jammu Kashmir | Jharkhand | Karnataka | Kerala | Lakshadweep | Madhya Pradesh | Maharashtra | Manipur | Meghalaya | Mizoram | Nagaland | Orissa | Pondicherry | Punjab | Rajasthan | Sikkim | Tamil Nadu | Tripura | Uttar Pradesh | Uttaranchal | West Bengal
INDIA REGIONAL MAPS:
Andhra Pradesh Travel Map | Bihar Travel Map | Goa Travel Map | Gujarat Travel Map | Haryana Travel Map | Himachal Pradesh Map | Karnataka Travel Map | Kerala Travel Map | Maharashtra Travel Map | Punjab Travel Map | Rajasthan Travel Map | Sikkim Travel Map | Tamil Nadu Travel Map | Uttar Pradesh Travel Map | West Bengal Travel Map |
KERALA TRAVEL MAPS:
TRAVEL MAPS OF INDIA:
INDIA CITY MAPS: