London, Aug 19 ANI | 4 months ago

BskyB has said that by the end of 2016, at least 20 percent of the writers and actors for its UK-commissioned TV shows will include people from ethnic minorities.

According to the BBC, the target applies to all home-grown programmes on Sky 1, Sky Atlantic, Sky Living and Sky Arts.

The broadcaster said that it intended to initiate a sea change in the way the ethnic minorities were represented and pledged that 20 percent of "significant roles" would go to actors with an ethnic minority background.

Sky's Director of Entertainment Stuart Murphy said that the company was dedicated to making programmes that feel representative of every one of the millions of viewers that watch our content every day, whatever their colour.

He said that the aim was to kick start a sea change in the on screen representation of ethnic minorities on British television.

The broadcaster said that it wanted to provide more opportunities for people with black, Asian or minority ethnic (BAME) backgrounds to reach senior positions within the production community, the report added.

(Posted on 20-08-2014)

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