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Tata Motors, Samsung partner to connect customers

New Delhi, Feb 6 : At the Greater Noida Auto Expo 2014, Tata Motors and Samsung Electronics on Thursday announced a partnership to offer in-car connectivity applications in Tata Motors passenger vehicles.


Based on Samsung's 'Drive Link app' on MirrorLinkTM technology, the in-car smartphone technology is designed to offer a significant in-car access to the smartphone features and content, while ensuring no distraction to the driver, with safe use of connectivity while driving.

This is geared to give Tata Motors passenger vehicle customers the freedom of listening to music, hands-free calling and navigating to a destination, all from their smartphones.

The Drivelink offering on Tata Motors passenger vehicles will include shortcuts to other useful driving applications that also comply with safety certification standards.

This will also offer on-board diagnostics and vehicle lifecycle management information that may be incorporated in the system for an all-round seamlessly connected experience - for instance, from periodic service reminders to car behaviour, everything could be accessed real time. Tata Motors and Samsung also demonstrated future possibilities for next-generation infotainment using tablets for rear-seat passengers, the company said in a statement.

Ranjit Yadav, President, Passenger Vehicle Business Unit, Tata Motors said, "In our Horizonext journey towards great products that match customer needs, ConnectNext is one of the key "Next" pillars that offers a first-to-market product, that taps an immediate customer need to be more connected with his/her working and social world."

"We see technology as a key enabler and are delighted to partner with another industry leader, Samsung, to offer what our consumers, especially our young, professional consumers, demand from their vehicles. This is in line with our philosophy to offer great new features to our customers to create differentiated products features that are relevant to the present and scalable for the future". Drivelink partnership is our first major step in this direction," he said.

Sameer Garde, Country Head - Enterprise Business, Samsung India Electronics Limited, said, "We are delighted to partner Tata Motors on their journey in building an exciting new range of passenger vehicles. Samsung's Drive Link application on MirrorLinkTM technology, for controlling nearby smartphones from the steering wheel or via dashboard buttons or touch screen, ensures users retain the core functionality of their smartphones, while making sure their experience of hands free in-vehicle services is as safe as possible. The Drive Link's interface is clear and uncluttered, perfect for quick and intuitive use when on the move".

Samsung's Drive Link is an application designed for using smartphone safely while on the move. With this app, listening to music, navigating to a destination and talking hands-free is easy.

Drive Link can also connect smartphones to a car's In-Vehicle Infotainment system, or head unit, via MirrorLinkā„¢. MirrorLinkā„¢ is the new standard connectivity protocol between smartphone and car head units from the Car Connectivity Consortium, an industry body comprising most major smartphone and vehicle car manufacturers.

--IBNS (Posted on 06-02-2014)

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