Zomato launches initiative for child rights
Popular restaurant search service, Zomato, recently unveiled its Corporate Social Responsibility (CSR) campaign 'Menus for Change' in collaboration with Child Rights and You (CRY), a non-profit organization working for children in India.
Through the month-long nationwide campaign, Zomato aims to raise money by creating special menus through collaborations with restaurant partners.
Restaurants will be donating 15 percent of the revenue generated through the special menus to CRY.
Lite Bite Foods, Olive, and Pan India Foods are the three premium brands currently partnering with Zomato on the initiative.
Olive, Le Bistro du Parc, Guppy by Ai, Noodle Bar, Spaghetti Kitchen, Zambar, Asia 7, Punjab Grill and Fresc Co are the restaurants participating across 34 outlets in Delhi NCR, Mumbai, Bangalore, Hyderabad, Pune, and Kolkata.
The campaign aims to raise funds to support CRY in their concerted effort to address hunger and undernourishment among children in India.
Every second child in India is malnourished, and a fourth of the country's 1.1 billion population goes to bed hungry.
Menus for Change aim to contribute to making a difference to the lives of the less fortunate.
Soha Moitra, Regional Director, North, CRY said, "We are delighted to associate with Zomato and hope this initiative will help in our endeavor to change the lives of millions of underprivileged children in India. This partnership will help expand our scope of work, and highlight the situation of children in India."
Deepinder Goyal, Founder and CEO, Zomato said, "For a long time now, we've been working towards creating a strong network to bring people closer to food. This is our chance to give back to the community and help those who don't have easy access to food. With Menus for Change, we hope to make a meaningful contribution to the mission of making good food available to everyone."
Zomato said it will be aggressively promoting this initiative on their website as well as social media to spread the word about the cause.
The collaboration with CRY is focused on building strong relationships with those restaurant partners who share a vision of helping create a hunger-free India.
(Posted on 06-02-2014)