YouTube begins 'auditing' video view number to curb artificially inflated counts
The Google-owned video site said that there were concerns about some viewers using tools like 'redirects' or 'buying' views to boost their count and mislead people about the popularity of a particular video.
According to the BBC, YouTube would now 'periodically' validate the views on videos and remove the fraudulent ones from the total.
Google in its statement said that some bad actors are not only trying to game the system by artificially inflating view counts but also undermining one of YouTube's most important and unique qualities.
The company maintained that the new approach would not affect more than a minuscule fraction of videos on YouTube.
Meanwhile, analysts have pointed out the approach to clamp down on fraudulent views was also aimed at assuring advertising firms that their campaigns on the portal were reaching a genuine audience.
Asia-Pac head of LEWIS Pulse, a firm specialising in digital marketing, Sanjana Chappalli, said that YouTube is just one of the many options on the social media that companies looking to advertise have, and therefore, it needs to maintain trust among advertisers for continued revenue growth.
(Posted on 06-02-2014)
Information on States of India:
Andaman Nicobar | Andhra Pradesh | Arunachal Pradesh | Assam | Bihar | Chandigarh | Chhattisgarh | Dadar Nagar Haveli | Daman Diu | Delhi | Goa | Gujarat | Haryana | Himachal Pradesh | Jammu Kashmir | Jharkhand | Karnataka | Kerala | Lakshadweep | Madhya Pradesh | Maharashtra | Manipur | Meghalaya | Mizoram | Nagaland | Orissa | Pondicherry | Punjab | Rajasthan | Sikkim | Tamil Nadu | Tripura | Uttar Pradesh | Uttaranchal | West Bengal
INDIA REGIONAL MAPS:
Andhra Pradesh Travel Map | Bihar Travel Map | Goa Travel Map | Gujarat Travel Map | Haryana Travel Map | Himachal Pradesh Map | Karnataka Travel Map | Kerala Travel Map | Maharashtra Travel Map | Punjab Travel Map | Rajasthan Travel Map | Sikkim Travel Map | Tamil Nadu Travel Map | Uttar Pradesh Travel Map | West Bengal Travel Map |
KERALA TRAVEL MAPS:
TRAVEL MAPS OF INDIA:
INDIA CITY MAPS: