India's love for cricket lands Allott a business deal
India's love for cricket had earlier helped former New Zealand cricketer Geoff Allott to break into the Indian food market and now he is counting on the same passion to carry his food company on the road to success.
The first time Allott met a hotel chain executive, he thought he would have just five minutes to sell his product to him. However, when the person looked at his card and saw 'Cricket World Cup 1999, 20 wickets,' he not only spent the next one and a half hours talking to him but also put him in contact with their head executive chef, reported Stuff.co.nz.
Allot remarked that India's passion for cricket is five times that of New Zealanders for rugby and he is relying on it for the success of his business venture, QualityNZ, which is being promoted by four other cricket stars from New Zealand: Sir Richard Hadlee, Brendon McCullum, Stephen Fleming and Daniel Vettori. These cricketers also hold shares in his company.
Taking a long-term view at the newly-formed relation with India, the former cricket said that India has the potential to be the next China for New Zealand exporters.
QualityNZ has offices in Christchurch, Mumbai and Bangalore as of now, the report added.
(Posted on 12-08-2014)