New tourism brand for Daman and Diu, Dadra and Nagar Haveli unveiled
With an aim to boost tourism in the two Union Territories (UT) of Daman and Diu and Dadra and Nagar Haveli, a new tourism logo was unveiled yesterday by Union Tourism Minister Shripad Yesso Naik .
During the occasion, Naik said, "I am happy to be present at the launching of the new tourism brand for the Union Territories of Daman and Diu and Dadra and Nagar Haveli, as well as the release of the Vision 2020 publication for Dadra and Nagar Haveli."
"The Ministry of Tourism, Government of India is promoting India as a brand across the world. Our "Incredible India" campaign has been highly successful. However, for maximizing our tourism potential, the Government's effort needs to be supplemented by each State Government and Union Territory Administration. Many States and Union Territories are already well known for their tourism potential, and have also been proactive in promoting their destinations across the nation as well as at international level but there are others that are now trying to make a beginning," he added.
"Both Daman and Diu and Dadra and Nagar Haveli share their rich history with Goa. While Goa is already world-famous as a tourist destination, very few people know that Daman and Diu are also endowed with excellent beaches and rich Portuguese heritage. Dadra and Nagar Haveli, on the other hand, has lovely forests, lakes and gardens which make it an enviable destination to spend time with nature. Unfortunately, people of India are still not aware about the tourist attractions in these UTs," he further added.
"In this backdrop, the attempt by the Union Territories of Daman and Diu and Dadra and Nagar Haveli to promote tourism by establishing a new brand image is highly commendable and welcome step," he said.
"I am especially delighted to note the forward looking approach of the UT Administration by conceiving, designing and publishing its vision for Dadra and Nagar Haveli. Though promotional campaigns may be outstanding, they need to be backed by quality infrastructure to make every tourist satisfied with his overall experience. I am, therefore, happy that both Union Territories have invested a lot in connectivity, basic infrastructure and tourism and have drawn a long term strategy before taking the important step of creating and launching their tourism campaign," he added.
(Posted on 07-08-2014)
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