New Delhi, Feb 5 IBNS | 6 months ago

Tata Motors on Wednesday showcased 18 vehicles and concepts at the Auto Expo 2014 to demonstrate its product strategy for Horizonext.


The passenger vehicle products were primarily based on the elements of DesigNext, DriveNext and ConnectNext, the Commercial Vehicles' key pillars were defined as DesigNext, PerformanceNext and FuelNext.

Tata Motors has unveiled a new premium hatchback, the Bolt and a sub 4-metre compact sedan, the Zest.

On the commercial vehicle side, the company unveiled the Prima CX 1618.T, setting design standards for the Medium Commercial Vehicles, the Ultra 614 with a narrow cab for better maneouvreability and the LPS 4923 LA - the first tractor in India with a lift axle, offering better driveability, longer axle-life and lesser wear and tear.

Tata Motors also showcased concept vehicles and future technologies for passenger as well as commercial vehicles.

The Design Concept Nexon, a modern youthful compact SUV, illustrated the new Tata Motors design language and intelligent new-generation HMI.

In addition, the company displayed next-gen commercial vehicles to bring in clean, green fuel vehicles, for the future of transportation.



These included the Magic Iris Electric, a zero-emission, small electric commercial passenger vehicle, fitted with a roof-mounted solar panel for supplementary charging and the Starbus Urban FE-Parallel Hybrid Bus, with an air-cooled engine, as a clean fuel option for public transport.

Speaking on the occasion, Ravi Pisharody, Executive Director, Commercial Vehicles, Tata Motors, said, "We are now taking our Horizonext strategy ahead, reinforcing our product focus to introducing commercial vehicles that bring the global styling aesthetic matched with enhanced comfort and productivity, push the performance envelope and finally, continue with the long-term commitment towards clean fuel alternatives. And we are delighted to showcase each of these three vectors - DesigNext, PerformanceNext and FuelNext at the Auto Expo 2014. These products translate into a great business proposition, combining low cost of ownership with driver comfort, high performance and best-in-class service based on cutting edge technology."

Ranjit Yadav, President, Passenger Vehicles, Tata Motors, said, "In the passenger vehicles business, we have ushered change with aggressive focus on three areas: DesigNext, DriveNext and ConnectNext. While DesigNext introduces beauty-in-motion with the sculpted dynamism of our cars, DriveNext is the new approach to performance, showcased by our next-generation REVOTRON series of petrol engines and the F-Tronic technology with class-defining Automatic Manual Transmission (AMT). ConnectNext is a paradigm shift in Human Machine Interface, offering industry-leading technology in how your car connects with the world."

(Posted on 06-02-2014)