Bangalore, Feb 5 IBNS | 11 months ago

Virtuous Retail, which is an institutionally owned developer-operator of lifestyle shopping centers, announced the Brand Launch of its Flagship Retail Center VR Bangalore at an event held at the Retail Leadership Summit.

On the occasion of the brand launch, Virtuous Retail announced its partnership with blueFROG, India's premiere live music performance club which will open doors at VR Bangalore and will be a part of an exclusive collection of luxury and super-premium retail, entertainment and F and B brands.

As part of Virtuous Retail's 'Connecting Communities' programme, VR Bangalore will play host to "Whitefield Blues" - an annual jazz and blues festival that will be held in Spring 2015 as part of the Center's opening celebrations.

As a curtain raiser to the Festival, Virtuous Retail presented the "Gypsy All Stars", a collaborative collective featuring alumnae of the legendary Gypsy Kings as well as folk singers from Rajasthan, who played a specially titled set "Garden City" as a tribute to the wonderful city of Bangalore.

While talking about blueFROG's partnership with Virtuous Retail, Simran Mulchandani Co-Founder and Managing Director, blueFROG said, "We are delighted to bring 'The blueFROG Bar and Grill' to Whitefield, Bangalore, which is arguably the music capital of the subcontinent, and we are particularly excited to partner Virtuous Retail."

Mulchandani said: "In doing so, we believe we have found a like-minded and visionary collaborator who will help evangelize the live entertainment and music space to a whole new level."

"This will be the first time that blueFROG will be opening in a retail center. We will be positioning blueFROG as an all day arts and entertainment space featuring great food, drinks, music, workshops and comedy. It will leverage footfalls in the center and the vibrant area of Whitefield. We are excited to be a part of the opening festivities in 2015," she said.

"We envision VR Bangalore to be a focal point for the community where people will congregate for festivals, celebrations and events. VR Bangalore is positioned as a community destination where we will institute cultural programmes along with world-class organisations. We are very proud that VR Bangalore is not only an economic catalyst, but also a cultural one," said Anupam Yog, Marketing Director, Virtuous Retail.

With over 600,000 sq. ft. of retail, community, entertainment and leisure space, VR Bangalore promises to become a cultural melting pot that derives its soul from the unique heritage of Bangalore.

Reflecting the distinct style of Bangalore, shoppers will enjoy premium to luxury retail with chic and trendy fashion labels from the world over, the company said in a statement.

Virtuous Retail will introduce its 'Master Retailer' formats, one of which is "Whitefield Arms", an authentic British pub. Another 'Master Retailer' format that VR Bangalore will host is "Foodbox" which will spotlight multi-cuisine all day dining options for shoppers.

(Posted on 05-02-2014)

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