The Drop Down Pop Up Shop (CWG Diary)
Posted on Jul 27 2014 | IANS
Glasgow, July 27 : If you see an old shipping container lying in the city centre of Glasgow, don't walk past rather enter it to savour a completely unique, new pop up shopping and event experience.
The brainchild of a group of five Glasgow-based fashion retailers, the 'Drop Down Pop Up' shop in Merchant City has been a big hit with the fashionistas besides raising awareness about style-led ethical and sustainable design.
Decorated with funky vinyl on the outside and newsprint in the interior, the Drop Down Pop Up has been drawing large crowds selling beautifully edited mixture of design led, ethically and sustainably sourced fashion, art, home-ware and lifestyle products.
Embracing the spirit of sports and the Games, the pop up has Games themed mosaic panel made from recycled magazines. A series of events is also on the cards, including a live mannequin show, a kids' up-cycling art workshop, and block printing workshop.
Radio commentary for spectators' delight
Enhancing the spectators' experience and bringing them closer to the action, the Games organisers are now providing free radio commentary giving an in-depth analysis of sports where commentary cannot be provided on the in-venue sound system.
Sports fans will be able to listen to free, in-ear audio commentary from a public broadcast at selected events including the Marathon and Cycling road events and mountain biking, using a dedicated FM radio frequency.
Some venues will also allow audiences to listen to the International Broadcast commentary for the sport, while at outdoor venues they will be able to listen to standard sport commentary without having to be near the PA system.
My Games App
With the spread of smartphone apps fundamentally changing how people access and consume content, the organisers too have joined the bandwagon, launching the 'My Games App' enabling the spectators to "live and breathe the Games".
Providing the tiniest of details about the biggest cultural and sporting event Glasgow and Scotland have ever seen, the 'My Games' allows the fans to tailor their schedule, news and results suiting their needs.
Besides featuring all the latest news, photographs and videos, the app includes full listings of festival events happening in and around the city; a host of information on shopping, food and drink, and cultural events throughout Glasgow alongside transport information and maps.