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Star CJ Alive starts in Kolkata

Posted on Jan 30 2014 | IBNS

Kolkata, Jan 30 : Online shopping store, Star CJ on Wednesday launched the 24X7 home shopping television channel, Star CJ Alive in West Bengal, to further increase its outreach to viewers and to provide them "unparalleled service and convenient shopping from the comfort of their homes."

Star CJ Network India Pvt. Ltd. (Star CJ) is a joint venture between Star Asia and the South Korean home shopping major, CJ O Shopping Co. Ltd.

Star CJ Alive, which claims itself to be the fastest growing home shopping channel, was launched in India 4 years ago. The channel is known to offer an array of products ranging from fashion, lifestyle, home appliances, kitchenware, digital services and lots more.

Speaking on the occasion, Kenny Shin, CEO of Star CJ Network India Pvt. Ltd., said, "Star CJ is the 2nd biggest home shopping company in the world. It belongs to CJ Group in South Korea. Last year sales were around 4.6 billion dollars and in South Korea it was 28 billion dollars."

"We are in West Bengal market because, we strongly believe in Kolkata is going to be our hub as the eastern market," Shin said.

Shin addded, "We originally started business in Sept 2009, and we are happy to be here in Kolkata. We have a plan to establish a warehouse in Kolkata within a year. We would like to expand our business in Durgapur, Darjeeling, and Siliguri."

He said, "Our market share is in the third position and in terms of Sales revenue Home Shop 18 is in the first position. We have 90pc business through the tv and online shopping is 10pc ."

"We provide innovative products to the Indian consumers. In household items, kitchen and home appliances, we are very strong and we are the best."

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