'Diya Aur...' inspires most Indian women: Survey
Posted on May 28 2014 | IANS
Mumbai, May 28 : "Diya Aur Baati Hum", about a girl's grit and gumption to become an IPS officer, has turned out to be the most inspiring fictional story on Hindi general entertainment channels, according to a survey.
Conducted by online matrimony portal Shaadi.com, the survey was undertaken to understand the influence of TV shows on Indian women.
When they were asked about the soaps they believed empowered women, "Diya Aur Baati Hum" topped the chart with 47.8 percent votes, followed by 27.3 percent votes for "Yeh Rishta Kya Kehlata Hai".
Others opted for "Jodha Akbar", "Balika Vadhu" and "Qubool Hai" in order of preference, respectively.
The poll also revealed that 36.2 percent of the Indian women surveyed, consider Jodha-Jalal from "Jodha Akbar" as the 'Perfect TV jodi'.
This was closely followed by Kapil and Sumona from "Comedy Nights with Kapil" with 33.1 percent votes and Dhruv and Saachi from "Kehta Hai Dil... Jee Le Zara" with 30.7 percent votes.
The survey highlights how Indian women have embraced personalities of characters from their favourite TV shows as real people, Gourav Rakshit, COO, Shaadi.com, said in a statement.
The poll is part of the constant research that Shaadi.com does in its attempt to gauge the preferences of its members.