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Aircel partners ASKME to empower SME segment

Posted on May 28 2014 | IBNS

Kolkata, May 28 : Aircel, one of the leading innovative mobile service providers in India and ASKME a local discovery platform to provide 'Pay per lead' generation plan through an operator billing system entered into unique partnership to help the SME section, said the company.

In India, there are over 48 million SMEs, contributing 8pc to economy's GDP; proving to be a segment with huge market potential. The revolutionary business lead generation service will provide SMEs the convenience to pay only for the potential leads, thereby helping SMEs address the biggest challenge of upfront investment for increasing business.

Under this partnership, ASKME will promote the registered SMEs through its various channels and Aircel will offer easy lead payment solutions on SME prepaid or postpaid connections. In addition, registered SMEs will enjoy the benefits of premium presence across mediums with quality lead generation and the flexibility to activate and deactivate the service.

Speaking on this alliance, Anupam Vasudev, Chief Marketing Officer, Aircel, said, "Aircel is delighted to be the first telecom operator to provide operator billing solution to the ever growing SME segment. Through this partnership with ASKME, we plan to enhance our enterprise business and offer the segment to grow their business through easy lead payment solutions. This partnership is an excellent amalgamation of ASKME's robust reach in the SME segment and Aircel's innovative offerings in the marketplace."

Commenting on this partnership, Jaspreet Bindra, CEO, Getit Infomedia said, "This is a first-of-its-kind partnership in India wherein a telco and an online business have come together to tap the SME market. We bring in over a decade of experience of working with SMEs and working with Aircel would definitely help us further enhance it. Under this partnership, we aim to cover the untapped SMEs through this unique model which has been customized keeping in mind the requirements of Indian SMEs. We hope that Pay-per-Lead model will ensure a fair revenue model for SMEs and create a trusted business ecosystem".

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