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Analysys Mason marks Vodafone as M2M icon

Posted on Jan 29 2014 | IBNS

Mumbai, Jan 29 : A recently released global research report by Analysys Mason, an international renowned Telecom research organization, has positioned Vodafone as amongst the pioneer and industry leader in the space of M2M - Machine-to-Machine communications, which is the newest trend in telecommunications and reflects on trend of data interchange between machines and things.

This is in third year in a row where Vodafone M2M services have topped the rankings, the company noted.

This recognition to the global entity augurs well for Vodafone Business Services, enterprise arm of Vodafone India, which has been providing M2M based connectivity services in India for the past few years, the officials said.

The third instalment of Analysys Mason's M2M Carrier Scorecard rates around 12 leading global communications service providers (CSPs) against a common set of six M2M categories, covering service, strategy as well as network and standards.

Analysys Mason praised Vodafone for its vision and ambition, saying the company "excelled in customer experience management".

Commenting on the scorecard, Naveen Chopra, Director -Vodafone Business Services, Vodafone India said, "This report recognises that customer-centricity is really what drives our differentiation in the market. M2M is not just about adding a SIM card into a device; it is about seamless working across protocols ultimately delivering bespoke solutions via analytics. As a global leader, we are proud to set the standard for customer experience in the M2M market in India."

Morgan Mullooly, Analyst for Analysys Mason's Enterprise and M2M research stream, said, "The global outlook for Vodafone's M2M business is very positive. We are impressed with its focus on Customer Experience Management and by the way it is adapting to local requirements to realise the huge potential in these markets."

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