Pakistani textile brand launches new line for Indian market
Posted on May 24 2014 | IANS
New Delhi, May 24 : Lala, one of Pakistan's premier textile brand, has launched its latest collection of handwoven suits by designers Sana and Samia Macrame in India.
The highlight of the collection is the use of palpable hues of pastel colours and floral prints with intriguing lacework.
The designs are a fusion of laces and flower-patterned suits based on multiple themes including Kashmiri prints, Sindhi block, shaded dots, block wheel, spring floral and romantic dreams.
The luxurious brand has incorporated laces like Britannica, Indian and Zulu in the designs, said a statement.
On the launch of this collection, Pervez Lala, the brand's CEO, said: "The collection is synonymous to versatility that every woman will love to flaunt this season. As summers are in full swing, this lawn fabric is just the ideal pick as its lightweight and casual at the same time it is summery and chic."
This new collection, priced Rs.3,500 onwards, is available in 16 different designs.
Lala launched its first retail label in 1972 and it has grown to encompass diverse retail brands providing accessible summer; mid-summer and winter fabric ranges.