Tata Motors launches the all-new range of Tata Ultra trucks
Posted on May 23 2014 | IBNS
Chennai, May 22 : Tata Motors' Commercial Vehicle Division on Thursday launched the new Intermediate and Light Commercial Vehicle (ILCV) range of trucks christened 'Ultra', which offer superior technology and design that ensures lowest total cost of ownership through higher uptime because of increased driver comfort, superior aggregates and customised requirements.
Launching the all-new Tata ULTRA ILCV range, Ravi Pisharody, Executive Director, Commercial Vehicles Business Unit, Tata Motors Ltd., said, "After the world-class range of Prima trucks, we now introduce another global standard of trucks in ILCV segment - the Tata ULTRA trucks. With stylish, futuristic and smart utility features, the Tata ULTRA, has been designed to fast track the consumer's business growth and deliver a reliable, safe, comfortable, vehicle with superior performance. At Tata Motors, the core philosophy behind the launch of every new vehicle is an endeavor to modernise the Indian commercial vehicle industry."
Pisharody said: "The Tata ULTRA is a result of extensive feedback from customers and an immersive study into the lives of drivers to understand their expectations from their vehicles in the ILCV segment. Keeping in mind the changing needs of customers and changing technology, we have once again taken the pioneering step in India's commercial vehicle industry by launching the Tata ULTRA range of trucks."