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Vivanta presents Manhattan Short 2014 in India

Posted on May 22 2014 | IBNS

Kolkata, May 21 : Manhattan Short, the international platform which showcases, celebrates and awards short films from across the world has given a call for entries.

The film movement which begins now will culminate in a six-day festival across the world including Mumbai this September-October. Championing the voice of the Short Film genre along with Manhattan Short is Vivanta by Taj, Manhattan Short 2014 in India's chief patron, which was associated with the festival in India last year as well.

Vivanta by Taj has a strong bond with short films through a variety of activities.

Having had modest beginnings in 1998, the Manhattan Short has today become the most sought after platform of its kind.

Dedicated to the short film genre and witnessing hundreds of entries from across the world every year, the festival has long established its global exposure.

Unlike its older, more different contemporaries a la Berlin, Cannes and Toronto festivals which have juries, the Manhattan Short is powered by the audience.

This year, Manhattan Short 2014 in India is rooting for an Indian film to win the global competition.

Audiences could go to and vote for the films they feel should represent the country on the finalist list of the global competition. These 10 films are screened across Manhattan Short venues around the world, Mumbai having been on the map since 2010.

This year will witness Vivanta by Taj and Manhattan Short India launch the 'Vote for India' initiative.

"Manhattan Short in India has made itself into a coveted space. Right from inception, we have encouraged numerous raw talents to showcase their works to an already established global audience. This wide perspective is critical to see where they stand!" said Anil Sadarangani, Festival Director of Manhattan Short in India.

Veer Vijay Singh , Chief Operating Officer, Vivanta by Taj - Hotels and Resorts said, "We feel extremely proud to present the Manhattan Short Film Festival in India and drive the "Vote for India" initiative as it blends perfectly with Vivanta by Taj's ideology of celebrating the idiom of style and spirit. Like all our brand properties around installations, design, music, technology, adventure and curious discoveries, even with this interesting initiative, we aim to provide a base for talented young Indian filmmakers and enable them to carve a niche in the industry."

"India has tremendous potential and a lot of people have begun developing an interest in making short films. We are excited to kick start this initiative and definitely hope to see an Indian win this year's Manhattan Short Film Festival," Singh said.

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