Mumbai, Jan 28 IBNS | 11 months ago

Media and entertainment company Star India has licensed the digital distribution rights for Indian Premier League (IPL) 2014 from Times Internet, the digital arm of the Times of India Group.

Star India will offer streaming and video on demand on starsports.com, the Star Sports app, and on mobile operator services powered by Star Sports.

Times Internet will distribute IPL streaming and video on demand on its cricket destination on web and mobile, powered by a starsports.com video player. Both companies will market the joint proposition, and Star India will be solely responsible for monetization, including advertising sales.

Last year, IPL online witnessed a 56 percent growth in visitors, with over 200 million video views.

"At a time when more and more fans are following sports across multiple screens, our aim is to deliver an experience for them that is even better than what is on television. This partnership signals our continuing efforts to transform sports and the digital experience, '' said Sanjay Gupta, Chief Operating Officer of Star India.

"We want to make IPL the world's largest sporting event on a digital platform this year," he said.

Satyan Gajwani, Chief Executive Officer of Times Internet, said, "We have been offering our users IPL for three years, and it continues to be a major driver in consumption and brand, recognized as one of the largest online video events worldwide with rapid growth. Our partnership with Star will enable an even larger reach for the property across digital devices."

(Posted on 28-01-2014)

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