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Toshiba launches 'WeAreSachin' campaign

Posted on Jan 28 2014 | IBNS

Kolkata, Jan 27 : Multinational engineering and electronics conglomerate Toshiba India, recently announced the 'WeAreSachin', a consumer initiative to celebrate Sachin Tendulkar's unprecedented contribution to the world-cricket, here.

The initiative offers all fans a chance to be a part of one of the largest 'fan mosaics' tailor-made for Sachin Tendulkar.

Moreover, five lucky winners will also get a chance to meet the Sachin Tendulkar in person.

'WeAreSachin', a three-week long activity, kicked off on Jan 26, 2014 and will continue till Feb 15, 2014.

Fans from across the country can participate in the activity to be a part of the fan mosaic of Sachin Tendulkar which will be created by artist Viveek Sharma.

To participate in the campaign, a fan needs to log in to and upload his/her picture for the fan mosaic.

Alternately, users can also participate directly through their Facebook account, by simply liking the Toshiba India Facebook page and allowing Toshiba India to their profile picture for the mosaic.

Viveek Sharma will weave his magic to create a mosaic of Sachin Tendulkar by using all the images submitted by the fans.

A digital mosaic will also be created, which will be showcased at the culmination event in Mumbai in February where five lucky winners will get a chance to meet Sachin Tendulkar in person.

Talking about the campaign, Sanjay Warke, Country Head-DS Division, Toshiba India Pvt. Ltd., said, "Toshiba has already established itself as a Thought Leader and front runner with the launch of World's first Cricket TV co-created with Sachin under its 'Cricket Series'."

Warke said, "This initiative is yet another attempt by Toshiba to bring its consumers and cricket fans closer to the game and it's most iconic player. 'WeAreSachin' is our way of paying tribute to the living cricketing legend, Sachin Tendulkar."

He added, "Our aim is to give the fans a chance to meet their idol Sachin Tendulkar and we invite fans to participate and be a part of one of the largest fan mosaics which will be remembered for generations to come."

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