New Delhi, May 19 IBNS | 3 months ago

Following the success of the inaugural 'Fan Can' launched last year, Pepsi Co. has now taken team passion to the next level, unveiling the collectible premier edition team cans for each of the Pepsi IPL franchises.


This year, Kolkata Knight Riders will embrace the 'Oh Yes Abhi!' spirit in full swing with their Premier Edition Team Can featuring the team's 'Blazing Golden Viking Helmet', a symbol of focus and commitment to always achieving the highest accolades across all fields.

PepsiCo has partnered Kolkata Knight Riders with 'Pouring Rights' to the team and with the 'Premier Edition Team Cans', Pepsi is taking fan excitement to a whole new level.

Priced at Rs. 20, in a 250 ml slim can, the 'Premier Edition Team Cans' are available at stadiums, and across retail platforms throughout the Pepsi IPL tournament.

Specially designed to commemorate partnerships with all franchises, Pepsi has launched this exclusive merchandize which makes a perfect piece of memorabilia for loyal fans to cheer on their teams.

Ruchira Jaitly, Sr. Director, Marketing (Social Beverages), PepsiCo India said, "This year too, we are excited about celebrating partnerships with all team franchises through the exclusive pouring rights within our brand portfolio."

"The new Premier Edition Team Cans will give fans a chance to amplify their support for their teams, bringing them closer to the game! Kolkata Knight Riders are go-getters from the start, equipped with a self-belief attitude which perfectly personifies Pepsi's Oh Yes Abhi!' spirit," Jaitly said.

She added, "This is an ideal platform to create massive consumer engagement opportunities, widen our reach, and cement our commitment to the Pepsi IPL tournament."

Venky Mysore, CEO & MD, Kolkata Knight Riders said, "Reflecting Kolkata Knight Riders' diversity, spirit and resilience, the Premier Edition team cans are a perfect merchandize for fans to chant the winning mantra, Korbo Lorbo Jeetbo Re this Pepsi IPL 2014."

Mysore said, "We are proud to launch the Premier edition team cans as they showcase our team's allegiance to the excellence we strive to deliver in everything we do, and our focus to always achieve the highest accolades in all fields. Pepsi is a perfect fit for this dynamic, champion team with a rich blend of experienced and young talent."

(Posted on 19-05-2014)