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Nimyle launches brand refresh to take on national players

Posted on May 14 2014 | IBNS

Kolkata, May 14 : Arpita Agro Products (P) Ltd. has launched its first brand refresh for household hygiene flagship product Nimyle with a series of physical and brand makeovers.

Nimyle is a herbal product as it is made from natural and organic ingredients that are effective in driving insects away, cleaning the home and keeping it naturally deodorised while not adversely affecting the people or environment around us. The product has grown from strength to strength currently occupies significant per cent of the market share in the domestic sanitizer segment in the Eastern region.

"The basic difference between Nimyle and other products is that Nimyle is a natural alternative to the chemical products available in the market. It works effectively while being safe for humans, pets and the environment," said Joydeep Majumdar, Managing Director Arpita Agro Products (P) Ltd.

"There are products that are made to look and sound similar to the original product however the similarity ends there. It is not fair to the company that manufactures the original and more unfair to the consumers who wish to purchase the original product. Therefore, it is important to make the consumers aware of the imitations in the market," he added.

"We have spent a lot of time and money into our R and D and product awareness program. We have a product that is not only natural and fragrant; it is completely environment friendly while being effective in its role as a hygiene product. Over the last three years we have invested large sums into developing this product," he said.

Speaking on advertising campaign, he said: "This change is being made to make it more user-friendly and easier to handle. Our research has shown us that the Nimyle bottle is little difficult to handle because of its round shape, therefore, the new bottle will have a comfortable grip which will make daily use easier. Therefore Nimyle will now have a stronger and more powerful look."

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