Tata Motors launches Tata Prima heavy trucks in Qatar
Posted on May 14 2014 | IBNS
Doha, May 14 : Automobile manufacturer Tata Motors on Wednesday launched three new next-generation heavy trucks from its Prima range of commercial vehicles in Qatar, along with its partner, Al-Hamad Automobiles.
Having been tested to confirm with standards of the Gulf region in terms of power, durability, payload, emissions and safety, these next-generation world-class trucks from Tata Motors, will continue to offer the Tata Motors advantage of lowest total cost of ownership to customers.
Tata Motors conceived the Tata Prima in 2008. The Tata Prima has been built with technical inputs from across the world - an Italian cab design, engine technology from the USA and Europe, gearbox expertise from Germany, chassis frame know-how from Mexico, sheet metal dies from Japan and Korea, combined with Swedish precision on a robotic weld line, the company said in a statement.
The models introduced in Qatar are - Tata Prima 4438S (4X2) tractor head, Tata Prima 4038K (6X4) Construction tipper and Tata Prima 4738K (8X4) On and Off Road tipper.
Ravindra Pisharody, Executive Director, Commercial Vehicles Business Unit, Tata Motors, said, "The launch of the Tata Prima brand in Qatar, is an important milestone in Tata Motors' continued expansion in the Qatar market and the GCC region. A new next-generation range of commercial vehicles by Tata Motors, the Tata Prima brand is shaped by technology, know-how and expertise from across the globe. The range being launched today is world-class in every sense, giving the Qatari customer competitive business advantages, with the trusted credentials of the Tata Motors brand."
Pisharody said, "We cherish our partnership with Al-Hamad Automobiles, a company with proven strengths and experience in the commercial vehicle market of Qatar. Al-Hamad has been our partner for almost 15 years now and though this partnership we are geared up to deliver a blend of high quality and unique value to the Qatari customer."
The driveline of all 3 vehicles comprises of the latest engine technology from Cummins Inc. with an output of 380HP, with transmission and axle technology from leading aggregate manufacturers across the world.
"The new generation cabins of the Tata PRIMA, also offers completely new stylized interiors, with a focus on driver comfort. Besides the mechanics of the vehicle, the uniqueness of the Tata Prima is that its cockpit is both functional and attractive, with a separation in terms of the drivers working and living area. The smartly designed dashboard is attractive and can be comfortably accessed by the driver. The cabin is air-conditioned with ample amount of space for the occupant, including reclining seats with arm rests for added comfort, an adjustable steering system, for best possible control in all conditions and a music system, with Global Positioning System (GPS) as a standard feature," the company said.