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Celio launches Marvel superhero T-shirts

Posted on May 14 2014 | IBNS

Mumbai, May 13 : Disney Consumer Products, which is engaged in merchandising of the Disney brand and properties along with Celio, the premium European menswear brand from France, recently launched a new range of fun and stylish Marvel T-shirts, here.

The range features popular Marvel super heroes -- Iron Man, the Avengers, Captain America and more and represents fun and adventure.

With a variety of combinations and colors to choose from, the range is made of 100 percent super-combed cotton with textured screen print techniques like puff, flock and multi-color water-based inks which gives a soft feel, the officials informed.

The collection is available in round neck styles and teams perfectly with rugged faded jeans, army cargo shorts and even jackets for that smart casual touch.

Designed for all ages, these prints are a great way to showcase the inner super hero.

Disney noted that the Marvel super heroes are popular in India fueled by huge global box office success.

According to the officials, the 'Avengers' release in 2012 was the 4th highest grosser of all-time amongst Hollywood films in the country while 'Iron Man 3', released last year was the highest Hollywood grosser for the year.

More recently 'Captain America: The Winter Soldier' is already the 2nd highest grossing Hollywood movie of the year and is still going strong in the theaters.

This hip new range is available exclusively at Celio stores across the nation at Rs 1499.

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