Bangalore, May 8 Processor chip maker Intel today outlined its strategy to accelerate growth in India, driven by an increased focus on new mobile form factors like 2 in 1s and Tablets. UNI | 3 months ago

Intel also showcased a portfolio of these devices available in the Indian market today, offered by various OEMs and developer momentum to drive applications for Intel Architecture based devices. At the high end of tablets, some consumers are choosing 2 in 1s to get the best of both worlds. two in 1 devices represent a new category of computing. OEMs are developing a range of devices that provide consumers with a choice, combining the creation capability of a notebook or laptop and the consumption capability of a tablet into the one device, a top official today said.

Speaking to reporters Narendra Bhandari, Director-Software and Services group, Intel Asia Pacific and Japan said the overall tablet demand in the region will be up 32 per cent Year-on-Year in 2014.

In particular, India, Indonesia, Japan and Australia will equate to 59 per cent of tablet demand. Tablet demand in India is forecast at 16 per cent of the Asia Pacific and Japan (ex-China) demand for 2014.

At the press briefing, Intel also displayed a range of Tablets and 2 in 1s from Acer, ASUS, Dell, ECS, HP, Lenovo and Panasonic.

Mr Bhandari said there were over 200 million middle-class potential customers in India alone for different screen sizes across different price points.

'We are seeing a lot of traction in the 7 to 9 inch space here. We are working with our OEM partners to bring Intel-based tablets starting Rs 10,000. We are also being aggressive in customising our solutions for the enterprises as well as manifesto driven state governments and working with developers to drive localised applications,' he added.

(Posted on 09-05-2014)