Mumbai, May 6 ANI | 1 year ago

For the first time ever, registration is now possible via multiple avenues for the game show Kaun Banega Crorepati (KBC). These are KBC Official App, Website, IVR and SMS.

The engaging campaign designed to create awareness and drive registrations. It includes video promo, teasers and consumer engagement activities across web, social media and Sony LIV mobile application.

Veteran Bollywood actor and entertainer Amitabh Bachchan who hosted Kaun Banega Crorepati 2014 is back with a bigger and better package on Sony LIV.

Multi-Screen Media (MSM)'s premium video-on-demand service, Sony LIV launches an integrated campaign with a focus to create awareness, drive registrations for the show and entice user interactions.

Sony LIV makes the registration process seamless by incorporating multiple avenues through which one can participate in the show.

This season for the first time ever, aspiring contestants can register themselves for the game show via the free to download KBC Official Application or through the website. One can download the KBC Official App and register by sharing the correct answer, their age and gender.

Viewers can also catch up with episodes from earlier seasons of their favourite game show on the website or play the KBC game on the KBC Official App.

Registration is also possible via sending an SMS to 5252525 with the correct answer along with necessary details. Idea users can register themselves simply by sending an SMS from their Idea mobile. Additionally, viewers can also opt for registration through BSNL landline phones or via Idea IVRS code.

Speaking on the campaign, Nitesh Kripalani, Executive Vice-President aEuro" New Media, Business Development and Digital/Syndication at Sony Entertainment Network said, "Kaun Banega Crorepati is undoubtedly one of the most loved game show on television today. To make the registration process easier and for reaching out to larger contestants on all digital media, this year we have enabled registration through the KBC Official App and website, along with the regular mobile telephony method."

(Posted on 06-05-2014)

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