Chennai, May 5 IBNS | 7 months ago

One of India's most influential superstars, the inimitable Rajinikanth, made his much awaited debut on Twitter on Monday.

This also marks the superstar's debut in the digital space. CA Media Digital's first venture, Fluence - India's leading celebrity digital network, will manage Rajinikanth's digital interests, to further create and leverage the Thalaivar's social presence.

Twitter users around the world can follow and converse live with India's original superhero, superstar Rajinikanth by visiting Twitter.com/SuperStarRajini or @SuperStarRajini on their Twitter app.

Fans can also follow the actor's Twitter account by simply dialling, or giving a missed call at 080 6700 6666 to access their idol's Tweets, which is possible due to a global integration between Twitter India and ZipDial.

One of India's most bankable movie stars, Rajinikanth's mass popularity and appeal is largely drawn from his mannerisms and stylized dialogue delivery. He has received India's third highest honour, the Padma Bhushan, for his contribution to Indian cinema.

A cultural icon, the normally reticent superstar is looking forward to interacting with his fans on the platform. "I have always believed that my career graph is a miracle I owe my fans. I have been contemplating joining the social media platform for a while to connect with them, hear what they have to say and share my thoughts. Unfortunately I never got around to it until now," the superstar said.



" By partnering with Fluence I am confident that I have the best team and the best guides who will help me connect with my audience," he said.

"I decided to start with Twitter because I felt that the platform is abuzz with all the news and the trends that happen across the globe and I'm told that this is where all the best Rajini one liners are!" he added.

Excited about the association, Ashish Joshi, VP Digital & Business Head - Fluence said "We are thrilled to partner with the enigmatic Rajinikanth. The digital landscape is exploding and when you work with Thalaivar the possibilities are endless. Twitter is the first step in building and growing his online presence and getting all the fans out there to directly engage with the phenomenon that is Rajinikanth. We will work closely with him to broaden the horizons of the digital landscape to create interesting and entertaining consumer facing properties that will engage the fans in a way that only Rajini sir can."

Said Twitter's India Market Director, Rishi Jaitly, "This is truly an 'only-on-Twitter'moment as Superstar Rajinikanth's debut on Twitter also marks his debut in the digital space more generally. We welcome Rajinikanth to Twitter, are happy to support his launch on the platform and look forward to watching him use our mobile service to engage in live, public conversations with fans and other icons around the world."

(Posted on 05-05-2014)

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