Google patents ad tech linking online ads to discounted taxi rides
Google has reportedly patented a method of linking online ads to free or discounted taxi rides to the advertising restaurant, shop and entertainment venue.
Gregory Roekens, chief technology officer at advertising company AMV BBDO said that it is an attempt to turn advertising into a utility and remove barriers for consumers.
According to experts, this service could generate more interest among customers when it comes to location based special offers, the BBC reported.
Algorithms would work out the customer's location, the best route and form of transport, Google
Advertisers will mine huge databases recording people's habits, likes and preferences so that ads can be highly targeted.
Google plans to retrieve information on customer's location, the best route and form of transport and record people's habits and preferences and combine it with location data collected from wi-fi, cellular and GPS tracking, to help businesses come up with special offers and ads conducive to the needs of the customers.
(Posted on 26-01-2014)