New Delhi, May 1 UNI | 3 months ago

Two-wheeler maker Hero MotoCorp Ltd (HMCL) today reported a 14.4 per cent jump year-on-year in its total sales of 5,71,054 units in April 2014.

The company had sold 4,99,113 vehicles during the corresponding month last year.

''The sales of over 5.71 lakh units in April is the result of a series of initiatives that we have undertaken in the past few months, including exciting new launches,'' company senior vice- president (marketing and sales) Anil Dua said.

This is the highest-ever non-festive season monthly sales for Hero MotoCorp, surpassing the previous highest of 5,57,890 units sold in May last year, the company said in a release.

Mr Dua said Splendor iSmart with i3S technology has made an immediate impact in the market, adding ''we are fast ramping up production to meet the growing market demand for this new bike''.

In April, HMCL launched its operations in Bangladesh through a Joint Venture (JV) with Nitol Niloy Group.

Through this JV, Hero will set up its first two-wheeler manufacturing plant outside of India.

The plant is expected to be operational by the second quarter of FY 2015-16.

(Posted on 01-05-2014)