Angul, Apr 27 UNI | 3 months ago

Kishori Express, an innovative programme launched by Jindal Steel and Power Limited (JSPL)in February 2011 in the two blocks-Chhendipada and Banarpal- of Angul district has covered over 50,000 adolescent girls by the end of March last.


According to JSPL sources, the vehicles made 1245 visits and covered about 302 villages in two years and was highly successful in reducing adolescent anemia .

The programme was launched with an objective to improve the health of adolescent girls,would-be mothers through regular medical check-up, awareness campaign, as well as nutrition supplementation

Kishori express targeted iron deficiency anemia, one of the main health problems of the girls in rural areas.

Company Vice-President (CSR and Corporate communications) Prashant Hota claimed that 85 per cent of the girls detected with severe anaemia are now in moderate range after timely detection and need base interventions.

JSPL had launched the customized programme two years ago as part of its corporate social responsibility (CSR) targeting adolescent girls who will enter marriage, family life and attain motherhood.

Under this specially targeted intervention, the steel major has launched two dedicated vehicle known as 'Kishori Express'to improve the health of adolescent girls (would-be mothers) through regular medical check-up, hemoglobin check-up, awareness creation, as well as nutrition supplementation.

The programme, launched in PPP mode, attempts to enhance female adolescent health by targeting anemia-control through awareness building as well as timely detection and address.

JSPL Head of Odisha business Subrato Rath said the company tried to supplement the government initiative for adolescent anaemia control.

The first Kishori Express was flagged off in February 2011 by the then Secretary School and Mass Education Aparajita Sarangi. This vehicle has covered 185 villages in 34 GPs of Chhendipada Block Encouraged by the response and success of the first Kishori Express, JSPL on request of the District Administration and Community launched the second 'Kishori Express' for Banarpal Block to cover 159 villages.

Adolescent girls walk into the van, participate in the quiz test their basic knowledge about iron-centric food that they should be consuming,sanitation, better hygiene and lifestyle.

Besides rendering the above services, Kishori Express also provide low cost Sanitary Napkin 'SSHODASHI' to the households.

The movement of the 'Kishori Express' is planned in coordination with District Health Administration and other related departments of the state government, D K Saraogi (Executive Director and Location Head of JSPL) said.

(Posted on 28-04-2014)