Kolkata / Mumbai, Apr 21 IBNS | 3 months ago

HDFC Bank has created a new Guinness World Record with the Annual Blood Donation Drive, organised by the bank in December 2013, getting recognised as the largest effort of its kind across the globe.


"The largest blood donation (multiple venues) involved 61,902 participants and was achieved by HDFC Bank Ltd. (India), with 1,115 blood donation camps held across 709 locations in India on December 6, 2013," states the official citation from Guinness World Record.

Through this campaign, which is now in its seventh year, the HDFC Bank claims to provide a critical resource for sustaining lives - blood..

Aditya Puri, MD, HDFC Bank unveiled the Guinness World Record plaque at a multi-city press event.

Speaking about the initiative, Puri said, "We thank each and every person who has been a part of this journey over the years, helping us to create a sustainable solution to reduce the shortage of safe blood in India. Sustainability is a core value at HDFC Bank and the blood drive is one of many such initiatives that focus on this value. We want to give back to society by creating long-term solutions, rather than providing short-term relief."

Bhavesh Zaveri, Country Head - Operations, HDFC Bank, who has been spearheading this initiative for seven years, said, "There is no artificial substitute for blood, and every drop collected could help save a life. Since we started this initiative in 2007, we have increased the number of locations with every passing year in order to involve as many people in this noble cause. We hope to continue to raise awareness on this important issue and encourage even more volunteers to come forward in the future. We are honoured that our efforts have been recognised."

Among other sustainability initiatives, HDFC Bank also provides access to finance and skills training to families at the Bottom of the Pyramid, and access to education and financial literacy, which is the life-blood of financial independence.

(Posted on 21-04-2014)