Cabinet has approved framework for guidelines for TV rating agencies: Tewari
Commenting on the problems and challenges faced by the Indian broadcasting sector due to competition for market share, Information and Broadcasting Minister Manish Tewari said Tuesday that the Union Cabinet has recently approved a ministry proposal for a comprehensive regulatory framework in the form of guidelines for television rating agencies in India.
He said these guidelines cover detailed procedures for registration of rating agencies, eligibility norms, terms and conditions of registration, cross-holdings, methodology for audience measurement, a complaint redressal mechanism, sale and use of ratings, audit, disclosure, reporting requirements and action on non-compliance of guidelines.
Tewari was speaking after inaugurating the 20th International Conference and Exhibition on Terrestrial and Satellite Broadcasting - BES Expo 2014 - here today.
He said the last two decades have witnessed exponential growth in both the broadcasting and telecom sectors, giving rise to 800 plus television channels.
Information and Broadcasting Secretary Bimal Julka, said the ministry is planning to strengthen the community radio movement in India, which would help in giving a voice to the voiceless.
The BES Expo is being attended by over 300 eminent broadcasters, media industry professionals and experts from India and abroad.
The three-day-long expo will have deliberations on issues such as terrestrial broadcasting, future of TV, digitization, disaster broadcast systems for information dissemination, regulatory framework in broadcasting and other important issues related to the broadcasting industry.
(Posted on 15-01-2014)
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