Red FM's campaign urges for pressing vote button
Posted on Apr 21 2014 | IBNS
Kolkata, Apr 19 : Radio network 93.5 Red FM has taken the initiative to urge people to press for vote.
Red FM organized an event at Diamond Plaza in Dumdum to launch the campaign 'Dabaa Ke Bajaa' in a big way.
Red FM's RJ Praveen, who has been pronounced as Kolkata's Official Youth Ambassador by Election Commission for this year's election, launched the campaign- 'Dabaa ke Bajaa' in association with the Election Commission of India, targeting at increasing voter participation in the general elections.
The event aimed to sensitize people about their duty to vote through the medium of entertainment.
Commenting on the event, . Nisha Narayanan, COO, 93.5 Red FM said, "Dabaa Ke Bajaa is our attempt at channelizing the energy of the people in all parts of India into one simple, and yet difficult act- pressing the button on the voting machine! We have partnered with the Election Commission of India to increase the voter turn-out in the upcoming General Elections, and we look forward to collectively mobilizing people, especially the youth, to come out and vote."
She said: "Red FM, being the 'Station For Expression' has always encouraged people to come out and talk. But this time, talking won't suffice- Button Dabao! We are proud to have associated with the Election Commission of India on this. The insights and associations that they bring to the campaign are invaluable. It is Red FM's humble initiative to get people to vote and we are confident that we will play a valuable role in mobilizing them to come out and vote in unprecedented numbers."