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PepsiCo launches free talk time offer

Posted on Apr 18 2014 | IBNS

New Delhi, Apr 18 : Multinational food and beverage corporation, PepsiCo on Thursday announced an exciting free talk time offer marking the T20 cricket season.

Under the offer, the interested people need to grab a multi-serve pack of a range of PepsiCo beverage or food brands and look for the code at the back of the label or inside the pack, SMS the code to 9818181234 and get Rs. 10 talk time or go online at and enter the code to redeem free talk time of Rs 15, instantly.

This offer is available in PepsiCo's beverage brands Pepsi, 7UP, Mirinda Orange, Mountain Dew or Slice and food brands Kurkure (Rs 30 pack, all flavours) and Lay's (Rs 35 pack, all flavours).

The offer is valid for prepaid (both SMS and online recharge) and post-paid (online recharge only) connections.

Moreover, PepsiCo has also made up a small ad-film featuring Pepsi and Lays brand ambassador, Ranbir Kapoor, 'Is T20 season harr koi jeetega' scheduled to go on air on Apr 18.

Speaking about this exciting activation Deepika Warrier, Vice President - Marketing, PepsiCo India said, "We are happy to partner PayTM to deliver consumer value via talk time across our wide range of food and beverage brands. With the T20 season in full swing this summer, our food and beverage brands experience a significant increase in in-home consumption. We are sure this powerful activation across markets will drive consumer affinity for our brands."

Customers can avail the free recharge coupons on all 1 litre and above Pepsi, Mirinda, Mountain Dew, 7UP and Slice bottles (1.25 ltr + 1.75 ltr) as well as on Kurkure (Rs 30 plus packs, all flavours) and Lay's (Rs 35 packs, all flavours) and look for a unique code behind the label or inside the pack.

They can register at with the unique code to get Rs. 15 worth of mobile recharge.

The consumer can avail only one recharge per mobile number. The promotion is valid till Aug 15, 2014 and applicable for both pre-paid as well as post-paid mobile consumers who are residents of India.

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