Tata Chemicals launches new water purifier
Posted on Jan 24 2014 | IBNS
Kolkata/ Haldia, Jan 24 : Industrial and Farm Essentials company Tata Chemicals Limited has announced the launch of Tata Swach Silver RO Water purifiers marking its journey of 75 years.
Tata Swach, the brand of Silver Nanotech Water Purifiers, announced its entry into the reverse osmosis water purifiers category with two sleek variants of Silver RO purifiers - 'Platina' and 'Ultima', with special silver safety TM ensuring the long life of the purifiers.
The product will be launched in a phased manner across the country with the initial launch in Kolkata on Friday, followed by Bangalore and other metro cities.
Tata Chemicals on Friday celebrated a historical milestone of 75 years in business
Tata Swach Silver RO purifiers host a multi-stage purification process that conforms to international standards. Their unique Double i-Care indicators offer automated notifications for easy usage; while the single-push-front panel opening facility makes the purifier very service-friendly.
Tata Swach Silver RO has a tank volume of 7 liters, with the process of filling the tank and membrane flushing being completely automated.
Delighted at the launch, Ashvini Hiran, COO - Consumer Product Business, Tata Chemicals said, "We are committed to provide complete purification solutions to ensure safe drinking water across households in India. We have entered the RO segment understanding the customer need considering varied input water levels, and have focused on conforming the purification stages to international standards giving our consumers the best in purification, aesthetic and ease of usage."
"Tata Swach commenced its 'Swach Jal Mission' by providing safe drinking water to households with a strong presence in the non-electric gravity based water purifiers and now with the launch of the Tata Swach Silver RO purifiers we aim to complete the spectrum of offerings addressing total water purification for households," he said.