MTV India organises forum to decode youth
With the young in India re-inventing, MTV India today organised the 'MTV Youth Marketing Forum' to give clues about how to decode them.
This year the forum's focus was on 'Curious Minds' study, which has thrown some interesting insights on how today's young people are evolving.
Speaking on youth's potential and strength, Union Minister and Congress leader Shashi Tharoor said that youth always raise their hands for Jessica-Nirbhaya.
According to him, former Prime Minister Atal Bihari Vajpayee never spoke about youth.
Explaining the theme 'The Curious Minds' further, Aditya Swamy, executive vice president and business head of MTV India, said,'Curious Minds is the largest insight study we have commissioned in terms of the spread of study. We have brought in fresh new techniques to collect and analyse the data.'
(Posted on 17-04-2014)