AAP rolls out outdoor campaign in Mumbai
In an attempt to woo voters, the Aam Aadmi Party (AAP) has now opted for outdoor hoarding campaign here.
The AAP has joined the race of winning maximum seats in Lok Sabha Election 2014.
IAS turned politician Arvind Kejriwal, who is the Chief of AAP, can now be seen on hoardings asking for votes in Mumbai.
The slogan on hoarding are written in Hindi “Jitne Sitam Karna Hai Kar Lo, Lekin Desh ko Badal kar Rahenge” and “Is baar Imaandaar”.
“Right now entire Mumbai is covered with political campaigns, so creating a clutter free, highly visible outdoor media plans required immense resources. Therefore, outdoor agencies approached us for large hoardings, strategic locations and illuminated sites. Election season has given boost to our business by more than 30 percent,” said Sanjeev Gupta, Global Advertisers.
Political campaigns have given rise to the demand of hoardings and bus medium. With an aim to influence voters, political parties have used large Hindi fonts displaying their strongest leader in Mumbai.
On Apr 24, the city will undergo the polling.
(Posted on 15-04-2014)