Symphony Analytics launches framework for retail analytics
Symphony Analytics, a division of global innovation and development services company Symphony Teleca Corporation (STC), on Monday launched Symphony RAMP, the Retail Analytics and Multi-Channel Engagement Program that leverages the company's expertise in real-time analytics, mobility and advanced technologies - such as iBeacon, NFC, geo-fencing and M2M - to provide retailers with the processes, solutions and services necessary to better engage with individual consumers wherever they may be.
Symphony RAMP addresses the challenges of today's retail marketplace, including the need to increase customer loyalty and provide instant consumer gratification, as well as the need to predict consumer behavior in real-time.
"The rise of social media, location-based awareness and other technologies are transforming the retail industry," said Bob Myers, CEO of Sheplers, a leading retailer.
"These innovations are generating a wealth of new aggregate information which we can leverage to enrich our marketing efforts and engage with consumers," Myers said.
The Symphony RAMP framework will help retailers address common challenges in multi-channel retailing by implementing several capabilities and techniques l
"In today's omni-channel retail environment, with educated consumers shopping from smart phones, online and in-store, it's essential that retailers truly understand their individual shoppers in order to increase customer satisfaction and optimize their marketing activities with the right offers at the right time," said Sweeni Ponoth, Global Practice Leader, Retail and Brands, Symphony Analytics.
"The Symphony RAMP methodology, which combines the company's best practices and expertise in analytics, mobility and shopper-driven retail technology, provides retailers with a head-start in the race to attract and retain loyal customers at every touch point," Ponoth said.
(Posted on 14-04-2014)