Dipika joins women's sports campaign
Posted on Apr 12 2014 | IBNS
New Delhi, April 11 : Sporting goods manufacturer adidas has recently announced that the current world number 11 in Squash, Dipika Pallikal, has been roped to participate in the women sports campaign named " all in for #mygirls".
Talking about the partnership Tushar Goculdas, Brand Director, adidas India said, "Dipika is one of the most successful and dynamic squash players in the world today with 4 WSA titles under her belt. Dipika is all in with adidas and we are proud to power her with our cutting edge performance gear to deliver more match winning performances."
"We've launched the partnership with this exciting women's campaign, which enables adidas to connect and engage with our female consumers. Dipika, along with other top athletes- Sania Mirza and Mithali Raj, inspires young athletes to follow their passion and support the women's category for adidas in India. Off the court Dipika will express her individual style, sporting our iconic streetwear label- adidas Originals," Goculdas said.
Dipika Pallikal said, "I am excited to join team adidas and be supported by the leading sportswear brand in the world. "all in for #mygirls" was a great way to start this partnership and it was super fun shooting with an all-girls team. This is a fantastic initiative from adidas that inspires women to simply come together and enjoy a sport of their choice. From running to training, playing squash to even just dancing, any activity can be made fun with your gang of girls. I am all in for #mygirls and eager to hit the court in the three stripes for my next challenge."