High fashion meets spirit of couture
Van Heusen, the world's most fashionable formal wear brand, continues its starlit association with Bollywood's style diva Deepika Padukone and announced the launch of its 'Limited Edition' Spring-Summer 14 collection here last evening.
'This exclusive collection is designed specifically for today's woman, who straddles many worlds and many roles with ease,' commented Vinay Bhopatkar, Brand Head of Van Heusen.
Moreover, this season the brand pulled out all the stops with the 'Walk the Ramp with Deepika' contest -- an exemplary way to bring in an aspirational value through the product for their consumers by setting a benchmark which is at par with international brands.
The 10 lucky winners who were shortlisted from the contest got a chance to 'Walk the Ramp' with Deepika, as the designer, at Mumbai where the 'Limited Edition' Spring-Summer 14 collection was showcased.
Speaking on the range, Deepika said, 'It's a little bit of what I already have and what I would like to see myself wearing. The collection is really about wearing your own personality. That's something I've always believed in. It's important to not forget who you are.'
(Posted on 11-04-2014)