HMSI acquires 15mn customers in 13yrs
Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) on Thursday announced the acquisition of 15 million customers in its 13th year of operation in India.
According to the officials, the latest 5 million customers were added in just 18 months after the declaration of 10 million customers in July, 2012.
This extraordinary pace is an outcome of Honda’s foray in the mass motorcycle segment- Dream Yuga & Dream Neo being well accepted in the market, the officials noted.
HMSI came into existence on Dec 14, 1999 and its first production facility at Manesar commenced operations in 2001.
Currently it operates three manufacturing facilities at Manesar (Haryana) and Tapukara (Rajasthan) and Narsapura (Dist. Kolar, Karnataka) with the cumulative production capacity to reach 46 lakh units annually by FY’14 end.
Speaking on this achievement, Keita Muramatsu – President & CEO, HMSI said, “Together we have successfully given Joy of mobility to 15 Million Happy customers. We firmly believe customer experience and customer loyalty is priceless and will work very closely with our
customers to enhance the same.”
Expressing sincere thanks to Honda customers, Y S Guleria – Vice President, Sales & Marketing, HMSI said, “Achieving the 15 million customers mark in such a short period is a testimony to growing customer trust on Honda brand. To meet customer demand and reach out to new markets, Honda has intensified its efforts to rapidly expand its network by adding 500 new touch-points and take its growing network to 2500.”
(Posted on 24-01-2014)