CNN teams up with Twitter for 15-second video series
CNN is reportedly teaming up with social network Twitter for a new video series called "Your 15 Second Morning".
According to Mashable, the videos will highlight one or more big topics from the day in a 15-second clip embedded natively on the social network and shared from CNN's main Twitter account.
The 24-hour cable news channel is reportedly taking its inspiration from NowThis News, which airs short news videos produced for particular social networks like Instagram and Vine.
Andrew Morse, a senior VP at CNN US said that NowThis News has done a great job of tailoring content for the mobile and social audience and they shouldn't quite honestly be the only ones doing it.
Meanwhile, the video series is part of a larger initiative from the news company called CNN Digital Studios, which was started in late 2013, the report added.
(Posted on 10-04-2014)