Cadbury launches 5Star Chomp
Cadbury India, part of Mondelez International, has announced the launch of Cadbury 5Star Chomp.
A new entrant under the Cadbury 5Star umbrella, Cadbury 5Star Chomp promises to offer consumers a combination of chocolate, caramel and nougat of Cadbury 5Star, along with the crunchiness of peanuts.
Speaking on the launch of Cadbury 5Star Chomp, Siddhartha Mukherjee, Director - Chocolate Category & Media, Cadbury India, said, “As category leaders we see a market making opportunity with Cadbury 5Star Chomp. The product has been developed keeping in mind the evolving consumer palette. Cadbury 5Star Chomp will introduce consumers to a completely new eat experience."
" Moreover, this launch is an important milestone in the journey of Cadbury 5Star and is expected to widen the brand’s play in the category. We therefore see the launch of Cadbury 5Star Chomp expanding the repertoire of Cadbury 5Star," Mukherjee said.
Priced at Rs. 15 for a 30gm bar, Cadbury 5Star Chomp is all set to give chocolate lovers a wonderful & engrossing eat experience.
(Posted on 09-04-2014)