Dolby Atmos extends footprint to Kerala
Posted on Apr 08 2014 | IANS
Thiruvananthapuram, April 8 : Dolby Laboratories, one of the leading pioneers in sound, Tuesday announced the entry of its latest cinematic sound technology Dolby Atmos in Kerala. EVM Group's Jawahar Cinema will be the first movie hall in the state to offer the new technology to the cinema lovers.
Dolby Atmos unleashes the potential of sound in storytelling by giving filmmakers the creative freedom to easily place or move sounds anywhere in the movie theatre to create a lifelike, virtual reality of sound and the most powerful cinema experience ever.
"We are proud to be the first ones to bring Dolby Atmos, the revolutionary audio technology, to the cinema watching audiences in Kerala. Dolby Atmos is a major differentiator, providing greater definition and dimension to movies," Jose Mathew, managing director, Jawahar Cinema, said in a statement.
"With this achievement, we reinforce our mission to bring the best entertainment experiences to our audiences by offering state-of-the-art technology and exceptional facilities, providing them with the best innovations for an exciting, enhanced, and convenient movie-watching experience," he added.
Introduced in 2012, Dolby Atmos has become an intrinsic part of sound in cinema. Some popular Hollywood films released in this technology include "Life of Pi", "Man of Steel", "Brave" and "Mama".
In Tamil, films such as "Sivaji 3D", "Pizza 2: Villa" and "Thalaivaa" have been released in Dolby Atmos.