AND launches line in natural fabric
Posted on Apr 07 2014 | IANS
New Delhi, April 7 : A new collection AND LIVA has been unveiled by westernwear brand AND in collaboration with Aditya Birla Group's fibre division - Birla Cellulose. It is said to be a "summer delight".
LIVA is a natural fabric from the pulp and fibre business of Aditya Birla Group.
"The collection is the perfect summer delight for all women who want to look effortlessly chic and feel soothingly comfortable.
"The pleasing softness and flow of LIVA envelopes the wearer in its glamorous liquid drape offering absolute ease and style for a look that spells comfort chic," Anita Dongre, creative director, AND, said in a statement.
The AND LIVA Collection consists of shirt dresses, shift maxis, palazzo pants and much more in bright colours like magenta and aqua blue.