Derek O' Brien launches 'Didi Direct' to reach out to voters
Trinamool Rajya Sabha MP and National spokesperson Derek O'Brien today launched the party's mobile app that is available on Android and Apple platforms.
During the launch, he told reporters here in Kolkata, the various aspects of communicative tools the party is using to connect to the voters.
He said, 'Didi Direct,' a new section on the party website, will focus on all new stories and video content related to the campaign by party supreme Mamata Banerjee and highlight Didi's campaign activities through the ongoing poll season."
Mr O'Brien said a new customised mobile app has been developed to deliver all party-related news at the touch of a finger on mobiles, tablets and others.
Compatible with over 5000 devices, the mobile app comes in Android as well as Apple versions. Even if one is in a low-network zone, updates about the party may now be accessed through this mobile app, he said.
He said of the 31 graduates who had applied for an internship programme with the Trinamool Congress, two have been selected to assist the digital team of the party.
Trinamool Congress has been very active on social media with a strong presence on Twitter, Facebook and YouTube. From Breaking News to the latest videos - all information regarding the party continues to be disseminated regularly via the party's official social media channels. It is widely acknowledged that Trinamool is among the top three political parties in India to enjoy pride of place in the virtual world, Mr O'Brien added.
The election will be held in five phases in the state- April 17, 24, 30 and May 7 and 12.
(Posted on 07-04-2014)