Mumbai, Apr 4 IBNS | 9 months ago

Flying Machine, the iconic homegrown jeans brand from Arvind Lifestyle Brands Ltd, announced the signing of actor Arjun Kapoor as its new brand ambassador.

A print and television campaign is being launched featuring Arjun Kapoor showcasing the new Spring Summer'14 collection.

Alok Dubey, COO Arvind Lifestyle Brands Ltd., said: "Flying Machine is the vanguard of youth trends and hence our next Brand Ambassador also had to be someone who's seen and believed to be the new cool."

Arjun Kapoor said, "I've always believed style is a way to say who you are without having to speak. It's reflected across all the choices I've made be it films, events or otherwise.



"Flying Machine has historically spoken volumes be it with their trendy clothes or their stylish campaigns. I'm super-excited to be taking over as their new brand ambassador and with their trippy new campaign, I'm hoping we are able to really define 'The New Cool'. Here's looking at an exciting new ride!"

(Posted on 04-04-2014)

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