Films with female characters fare better in box office
A new study has revealed that films in which female characters have a conversation that are no about men are more likely to gain box office success.
According to FiveThirtyEight blog, such films tended to cost less to make and deliver a better return and stated Disney's Oscar winning film 'Frozen' as an example, the BBC reported.
The website, which analysed films released since 1990 and judged them on the "Bechdel Test", said that to pass it the film must have at last two female characters and a scene in which they converse on a subject that does not involve a male character or men in general.
According to FiveThirtyEight's statistical analysis, films that pass the "test" delivered an average return of 2.68 dollars on every dollar that was spent on their production, while films that didn't pass delivered an average return of 2.45 dollars.
Writer Walt Hickey said that the findings contradict the prevailing Hollywood wisdom, which claims that that female-oriented films do not perform as well as those aimed at men, especially internationally.
(Posted on 04-04-2014)