Word of mouth publicity made 'Club 60' successful: Director
"Club 60" celebrated 100 days at the box office and director Sanjay Tripathy credits word of mouth publicity for the success.
"It is a great experience to have your first film run for hundred days purely on audience support. We didn't have a big star cast, no big publicity budget. What really worked in our favour is a very, very strong word of mouth," Tripathy said in a statement.
The film celebrated its 100-day run at PVR Cinemas and Cinemax March 23 with Percept Pictures the strategic partner in the promotion, marketing and distribution of this highly acclaimed film.
Made on a budget of Rs.6 crore, the film features actors like Sarika, Satish Shah, Raghuvir Yadav and late Farooque Sheikh.
(Posted on 03-04-2014)