Aircel launches consumer initiative contest
Indian telecom service provider, Aircel as a part of its customer engagement programme, on Wednesday launched a unique consumer initiative with the Chennai Super Kings – Aircel High Flyer Contest, here.
The contest gives lucky winners a rare opportunity to fly with the CSK team, stay in a hotel and get match tickets to watch a cricket match.
Customers can relive their dream of being with all CSK players in one flight, engage with their favorite players and share their experiences.
With this all-expense paid offer, Aircel intends to share an opportunity and experience with all its prepaid and postpaid customers.
Speaking at the occasion, Anupam Vasudev, Chief Marketing Officer, Aircel Ltd, said, "Aircel is giving this big opportunity to its customers to have an access to be on the same flight with the Chennai Super Kings. It is a dream fulfilling experience for a fan and a memorable day of his life."
Vasudev said, "We are delighted to launch this contest, which is a great platform for us to connect and engage with our target audience, especially the youth. We are also launching our new ad campaign on the theme of ‘High Flyer’ which will be on air from today. We will augment the promotions through electronic, radio and digital media."
Apart from the bumper prize, the contest also offers customers a chance to win 800 match tickets at various locations in India.
Customers will also get an assured prize of local Aircel to Aircel 10 minutes talk time when they participate in the contest.
Moreover, all existing prepaid subscribers who recharge for Rs 100 and above are eligible to participate in this consumer promotion.
All existing postpaid subscribers are eligible if they have no outstanding balance payment on their last bill.
Non-Aircel subscribers can participate in the promotion by buying a new Aircel connection, postpaid or prepaid.
Aircel will also run some interesting VAS contests for its customers during the IPL with some exclusive content - pictures and videos of CSK and IPL.
Tapping into the digital world to create buzz around CSK in the social media community, Aircel further launched an online engagement contest for its fans giving them also a chance to fly with their favorite team.
Rakesh Singh, President – Marketing, India Cements, said, "Chennai Super Kings has a long term association with Aircel and it has worked well for both the brands. With some exciting engagement contests launched by Aircel we hope that the team will receive the same support it has been receiving over these years from its fans."
Singh added, "We are a fan driven team & all our, as well as partner endeavors, have been to bring them closer & closer to their home team."
(Posted on 02-04-2014)